Selasa, 11 November 2014

KIA Morning Sure Survive in Cheap Car Market

The launch of the Kia Morning 1.0 by PT KIA Mobil Indonesia is believed to be able to compete with cheap and environmentally friendly cars (LCGC). "Therefore, the difference in price is about USD 10-11 million thin with LCGC, it can import whole cars from South Korea," said Head of Branch KIA Central Java-Yogyakarta, Timothy Amran, Tuesday, June 17, 2014.

Kia Morning car with a capacity of 1,000 cc engine is sold starting from Rp 118 million per unit. "If you buy on credit, down payment is not much difference. Installment also just add hundreds of thousands of dollars, "said Amran.

He pointed out that one of the features of this vehicle is quite competitive because it has the CVVT technology which makes the engine more powerful and more refined sound. He claimed there were only CVVT technology in cars that cost more than Rp 500 million per unit.

Furthermore, Amran targets to sell 45 units per month Kia Morning in the region of Central Java and Yogyakarta. It also adapts to the given quota KIA headquarters in South Korea. (Read: LCGC Fixed Interest Still Not Use BBM)

So far, there are 210 units sold per month in MCH Central Java-Yogyakarta with a market share of 6 percent. As for half a superior product that sells is all-new Picanto.

Earlier, Chairman of the Board of Indonesian Automotive Industry Association (Gaikindo), Subronto Barrel, asked the government to revise the benchmark price LCGC. Because the components of production costs such as labor and electricity are always coupled with rising inflation.

"We ask the government, the benchmark price was not locked at the rate of Rp 95 million," said Subronto in Bekasi, earlier this month. Even so, he was reluctant to say what percentage of the range of numbers numbers rise LCGC desired by the manufacturer.

He considered the rise and fall of the exchange rate is still influential in the automobile industry, despite the government's target pairs for fulfillment as much as 80 percent local content for LCGC. That is because it is still a lot of key components such as steel, aluminum and plastic are still forced to import because it can not be met domestically.

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